McGann, Anthony F. <br/><br/>
Advertising media :  a managerial approach / 
Anthony F. McGann, J. Thomas Russell 
 - Homewood, Ill. :  R. D. Irwin,  1981 
 - 375 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256025487 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning