TY  - BOOK
AU  - Nicosia,Francesco M.
ED  - University of California, Berkeley.
ED  - United States.
TI  - Advertising, management, and society: a business point of view 
SN  - 0070465282
PY  - 1974///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - United States
N1  - A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley; Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers; Bibliography : p. 371-377
ER  -