Advertising, management, and society : a business point of view - Nicosia, Francesco M.; University of California, Berkeley. Graduate School of Business Administration; United States. Federal Trade Commission (New York : McGraw-Hill, 1974)
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers
Bibliography : p. 371-377
Keywords: Advertising -- United States; Advertising