TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John G.
AU  - Aaker,David A.
TI  - Advertising management
SN  - 0133057151
PY  - 1996///
CY  - Upper Saddle River, N. J.
PB  - Prentice-Hall
KW  - Advertising
KW  - Management
N1  - Aaker's name appears first on the ealier edition
ER  -