TY  - BOOK
AU  - Aaker,David A.
AU  - Myers,John G.
TI  - Advertising management: practical perspectives 
PY  - 1975///
CY  - Englewood Cliffs, N. J.
PB  - Prentice-Hall
KW  - Advertising
KW  - Management
N1  - Includes bibliographical references and index
ER  -