Advertising management :  practical perspectives / 
David A. Aaker, John G. Myers 
 - Englewood Cliffs, N. J. :  Prentice-Hall,  1975 
 - xvi, 612 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management