TY  - BOOK
AU  - Aaker,David A.
TI  - Advertising management: practical perspectives 
SN  - 0130159905
PY  - 1975///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
KW  - Management
N1  - xerox copy; Includes bibliographical references
ER  -