Advertising management :  practical perspectives / 
David A. Aaker 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1975 
 - 399 p. :  ill. ;  24 cm. 
<br/><br/> xerox copy 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0130159905 
<br/><br/><label>LCCN: </label>75-8605 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management