TY  - BOOK
AU  - Patti,Charles H
AU  - Murphy,John H.
TI  - Advertising management: cases and concepts 
SN  - 0882441434
PY  - 1978///
CY  - Columbus, Ohio
PB  - Grid
KW  - Advertising management
KW  - Case studies
N1  - Includes bibliographies and index
ER  -