Patti, Charles H <br/><br/>
Advertising management :  cases and concepts / 
Charles H. Patti, John H. Murphy 
 - New York :  John Wiley & Sons,  1978 
 - 298 p. ;  25 cm. 
<br/><br/> Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0882441434 
<br/><br/><label>LCCN: </label>77-81538 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management<br/>Advertising management--Case studies