Aaker, David A. <br/><br/>
Advertising management / 
by David A. Aaker, Rajeev Batra, John G. Myers 
 - 4th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1992 
 - xiii, 593 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0130141011 
<br/><br/><label>LCCN: </label>91-24126 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management