Advertising management :  practical perspectives / 
edited by David A. Aaker 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1975 
 - xiv, 399 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0130159905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management