Cohen, William A., 1937- <br/><br/>
Direct response marketing  an entrepreneurial approach 
William A.Cohen 
 - New York  John Wiley & Sons  1984 
 - 496p ill 24cm. 
<br/><br/>Includes Index 
<br/><br/><label>ISBN: </label>047188684X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing