TY  - BOOK
AU  - Collins,Joyce
TI  - Direct mail marketing for scholarly publishers: a beginner's guide
SN  - 0906083265
PY  - 1983///
CY  - University of Leicester, Leicester
PB  - Primary Communications Research Centre
KW  - Advertising, Direct
KW  - mail
KW  - United Kingdom
KW  - Scholarly publishing
ER  -