Collins, Joyce <br/><br/>
Direct mail marketing for scholarly publishers  a beginner's guide 
by Joyce Collins 
 - University of Leicester, Leicester  Primary Communications Research Centre  1983 
 - 91p. 20cm 
<br/><br/><label>ISBN: </label>0906083265 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Direct--mail--United Kingdom<br/>Scholarly publishing--United Kingdom