Fairlie, Robin <br/><br/>
Database marketing & direct mail / 
 Direct mail  Database marketing and direct mail 
Robin Fairlie 
 - Herts :  Exley,  1990 
 - 190 p. ;  27 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing<br/>Direct marketing