TY  - BOOK
AU  - Fairlie,Robin
TI  - Direct mail: principles and practice
SN  - 0850382491
PY  - 1979///
CY  - London
PB  - Kogan Page
KW  - Advertising, Direct
KW  - mail
KW  - United Kingdom
KW  - Marketing
N1  - Bibliography: p212-213. - Includes index
ER  -