Fairlie, Robin <br/><br/>
Direct mail  principles and practice 
Robin Fairlie 
 - London  Kogan Page  1979 
 - 222p ill 23cm 
<br/><br/>Bibliography: p212-213. - Includes index 
<br/><br/><label>ISBN: </label>0850382491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Direct--mail--United Kingdom<br/>Marketing--United Kingdom