Burke, John D.,  1917- <br/><br/>
Advertising in the marketplace / 
John D. Burke 
 - New York :  Gregg Division,  1973 
 - 440 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0070090319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising