TY  - BOOK
AU  - Heighton,Elizabeth J
AU  - Cunningham,Don R
TI  - Advertising in the broadcast and cable media
PY  - 1984///
CY  - Belmont, Ca.
PB  - Wadsworth Publishing Co.
KW  - Broadcast advertising
KW  - Cable television advertising
N1  - Rev. ed. of: Advertising in the broadcast media. 1976; Includes index; Bibliography: p. 361-363
ER  -