Heighton, Elizabeth J <br/><br/>
Advertising in the broadcast and cable media / 
Elizabeth J. Heighton, Don R. Cunningham 
 - 2nd ed. 
 - Belmont, Ca. :  Wadsworth Publishing Co.,  1984 
 - xv, 368 p. :  ill. ;  25 cm. 
 - Wadsworth series in mass communication .
<br/><br/> Rev. ed. of: Advertising in the broadcast media. 1976 
<br/><br/>Includes index Bibliography: p. 361-363 
<br/><br/><label>LCCN: </label>83-5805 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcast advertising<br/>Cable television advertising