Advertising in society :  classic and contemporary readings on advertising's role in society / 
Roxanne Hovland, Gary B. Wilcox...[et al.] 
 - Lincolnwood, Ill. :  NTC Business Books,  1989 
 - xvii, 522 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0844231770 
<br/><br/><label>LCCN: </label>88-061141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects--History--United States--20th century