TY  - BOOK
AU  - Rotzoll,Kim B
AU  - Haefner,James E
AU  - Sandage,C.H.
TI  - Advertising in contemporary society: perspectives toward understanding 
SN  - 0538195020
PY  - 1986///
CY  - Cincinnati
PB  - South-Western Pub. Co.
KW  - Advertising
N1  - Includes bibliographies
ER  -