Rotzoll, Kim B Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll, James E. Haefner, Charles H. Sandage - Cincinnati : South-Western Pub. Co., 1986 - xi, 155 p. ; 24 cm. Includes bibliographies. ISBN: 0538195020 LCCN: 85-062109 Subjects--Topical Terms: Advertising