Burton, Philip Ward,  1910- <br/><br/>
Advertising fundamentals / 
Philip Ward Burton, William Ryan 
 - 3rd. ed. 
 - Columbus, Ohio :  Grid,  1980 
 - 882 p. :  ill. ;  26 cm. 
 - Grid series in advertising and journalism .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0882441892 
<br/><br/><label>LCCN: </label>79-12110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising