Burton, Philip Ward,  1910- <br/><br/>
Advertising fundamentals / 
Philip Ward Burton, J. Robert Miller 
 - 2nd ed. 
 - Columbus, Ohio :  Grid,  1976 
 - xii, 688 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0882440896 
<br/><br/><label>LCCN: </label>75-026015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising