Milton, Shirley F <br/><br/>
Advertising for modern retailers :  making it work in a consumer world / 
by Shirley F. Milton 
 - New York :  Fairchild Publications,  1974 
 - xvi, 239 p.  ill. ;  24 cm. 
<br/><br/>Bibliography: p. 228-229. 
<br/><br/><label>ISBN: </label>0870051008 
<br/><br/><label>LCCN: </label>72-097758 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising