Advertising excellence / 
Courtland L. Bovee ...[et al.] 
 - New York :  McGraw-Hill,  1995 
 - 1 v. (various paging) :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>007006847X  RM189.65 
<br/><br/><label>LCCN: </label>94-12495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising