TY  - BOOK
AU  - Marra,James L.
TI  - Advertising creativity: techniques for generating ideas 
SN  - 0130150096
PY  - 1990///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
KW  - Creative ability in business
N1  - Includes bibliographical references and index
ER  -