Marra, James L. <br/><br/>
Advertising creativity :  techniques for generating ideas / 
James L. Marra 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1990 
 - 241 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130150096  RM65.03 
<br/><br/><label>LCCN: </label>88-36388 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Creative ability in business