TY  - BOOK
AU  - Riso,Ovid
TI  - Advertising cost control handbook
SN  - 0442269544
PY  - 1973///
CY  - New York
PB  - Van Nostrand Reinhold Co.
KW  - Advertising
KW  - Cost control
KW  - Handbooks, manuals, etc
N1  - Bibliography: p. 375-377
ER  -