Riso, Ovid <br/><br/>
Advertising cost control handbook / 
Ovid Riso 
 - New York :  Van Nostrand Reinhold Co.,  1973 
 - xx, 387 p. ;  23 cm. 
<br/><br/>Bibliography: p. 375-377. 
<br/><br/><label>ISBN: </label>0442269544 
<br/><br/><label>LCCN: </label>72-010036 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Cost control--Handbooks, manuals, etc