TY  - BOOK
AU  - Bloom,Paul N
TI  - Advertising, competition, and public policy: a simulation study 
SN  - 0884102807
PY  - 1976///
CY  - Cambridge, Mass.
PB  - Ballinger
KW  - Advertising
KW  - Competition
KW  - Costs
KW  - Computer simulation
N1  - Includes bibliographical references and index
ER  -