Bloom, Paul N <br/><br/>
Advertising, competition, and public policy :  a simulation study / 
Paul N. Bloom 
 - Cambridge, Mass. :  Ballinger,  1976 
 - xiii, 203 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0884102807 
<br/><br/><label>LCCN: </label>75-037590 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Competition<br/>Advertising--Costs<br/>Computer simulation