TY  - BOOK
AU  - Fulop,Christina
TI  - Advertising, competition and consumer behaviour: public policy and the market 
SN  - 0039102955
PY  - 1981///
CY  - London
PB  - Holt, Rinehart and Winston
KW  - Advertising
N1  - Bibliography: p167-171. - Includes index
ER  -