Fulop, Christina  1926- <br/><br/>
Advertising, competition and consumer behaviour :  public policy and the market / 
Christina Fulop 
 - London :  Holt, Rinehart and Winston,  1981 
 - x,176 p. ;  25 cm. 
<br/><br/>Bibliography: p167-171. - Includes index 
<br/><br/><label>ISBN: </label>0039102955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising