Quera, Leon <br/><br/>
Advertising campaigns :  formulation and tactics / 
Leon Quera 
 - 2nd. ed. 
 - Columbus, Ohio :  Grid,  1977 
 - 378 p. :  ill. ;  24 cm. 
<br/><br/>p. 371. 
<br/><br/><label>ISBN: </label>0882441302 
<br/><br/><label>LCCN: </label>76-042684 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns