Dyer, Gillian <br/><br/>
Advertising as communication / 
Gillian Dyer 
 - London :  Methuen,  1982 
 - 230p. :  ill. ;  20 cm. 
 - Studies in communication .
<br/><br/>Includes index Bibliography: p.221-226 
<br/><br/><label>LCCN: </label>82-8134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising