TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts and cases 
SN  - 9780137034994 (pbk.)
PY  - 2011///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -