TY  - BOOK
AU  - Magrath,Allan J.
TI  - The 6 imperatives of marketing: lessons from the world's best companies 
SN  - 0814450423
PY  - 1992///]
CY  - New York
PB  - American Management Association
KW  - Marketing
KW  - Consumer satisfaction
N1  - Includes bibliographical references : page 187-188 and index; 1. Marketing Productivity: Leveraging Marketing Assets,  Spending, and Processes -- 2. Marketing Innovation and Competitive Advantage -- 3. Access to Markets: Distribution Channel Management -- 4. Alliances and Collaborative Ventures -- 5. The Globalization of Marketing -- 6. Quality in Marketing: Putting the Custome First, Last, and Everywhere in Between
ER  -