The 6 imperatives of marketing : lessons from the world's best companies - Magrath, Allan J. (New York : American Management Association, 1992)
1. Marketing Productivity: Leveraging Marketing Assets, Spending, and Processes -- 2. Marketing Innovation and Competitive Advantage -- 3. Access to Markets: Distribution Channel Management -- 4. Alliances and Collaborative Ventures -- 5. The Globalization of Marketing -- 6. Quality in Marketing: Putting the Custome First, Last, and Everywhere in Between.
Includes bibliographical references : page 187-188 and index.
Koleksi sumbangan Prof. Dr. Ding Choo Ming
Keywords: Marketing; Consumer satisfaction