Magrath, Allan J., <br/><br/>
The 6 imperatives of marketing :  lessons from the world's best companies / 
 Six imperatives of marketing. 
Allan J. Magrath. 
 - 196 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references : page 187-188 and index. 
<br/><br/>1. Marketing Productivity: Leveraging Marketing Assets,  Spending, and Processes -- 2. Marketing Innovation and Competitive Advantage -- 3. Access to Markets: Distribution Channel Management -- 4. Alliances and Collaborative Ventures -- 5. The Globalization of Marketing -- 6. Quality in Marketing: Putting the Custome First, Last, and Everywhere in Between. 
<br/><br/><label>ISBN: </label>0814450423  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer satisfaction.