TY  - BOOK
AU  - Runyon,Kenneth E
TI  - Advertising and the practice of marketing
SN  - 0675083117
PY  - 1979///
CY  - Columbus, Ohio
PB  - C.E. Merrill Pub. Co.
KW  - Advertising
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -