Runyon, Kenneth E <br/><br/>
Advertising and the practice of marketing / 
Kenneth E. Runyon 
 - Columbus, Ohio :  C.E. Merrill Pub. Co.,  1979 
 - vi, 472 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0675083117 
<br/><br/><label>LCCN: </label>78-070068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing