TY  - BOOK
AU  - Maxwell,Robert G.I.
TI  - Marketing
T2  - Macmillan Professional Masters
SN  - 0333487915
PY  - 1989///]
CY  - London : Macmillan Education Ltd.
KW  - Marketing
KW  - Product management
KW  - Management
N1  - Includes index
ER  -