Fowles, Jib <br/><br/>
Advertising and popular culture / 
Jib Fowles 
 - Thousand Oaks :  Sage Publications,  1996 
 - 278 p. :  ill. ;  21 cm. 
 - Foundations of popular culture ;  v. 5 .
<br/><br/>[Reference] : p. 252-265 
<br/><br/><label>ISBN: </label>0803954832  RM95.93 
<br/><br/><label>LCCN: </label>95-41754 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects--United States<br/>Popular culture--United States