TY  - BOOK
AU  - Woodside,Arch G.
AU  - Percy,Larry
TI  - Advertising and consumer psychology
PY  - 1983///
CY  - Lexington, Mass
PB  - Lexington Books
KW  - Advertising
KW  - Psychological aspects
KW  - Addresses, essays, lectures
N1  - Includes indexes; Bibliography: p. 345-385
ER  -