Advertising and consumer psychology / 
edited by Larry Percy, Arch G. Woodside 
 - Lexington, Mass :  Lexington Books,  1983 
 - xxiv, 400 p.:  ill. ;  24 cm. 
<br/><br/>Includes indexes Bibliography: p. 345-385 
<br/><br/><label>LCCN: </label>82-48006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects--Addresses, essays, lectures