Ferguson, James Milton <br/><br/>
Advertising and competition / 
James M. Ferguson 
 - Cambridge, Mass.:  Ballinger,  1974 
 - xiii, 190 p. ;  24 cm. 
<br/><br/>Bibliography: p. 171-188 
<br/><br/><label>ISBN: </label>088410253X 
<br/><br/><label>LCCN: </label>74-020592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Competition<br/>Advertising--Rate of return