TY  - BOOK
AU  - Sreejesh,S.
AU  - Mohapatra,Sanjay
TI  - Mixed method research design: an application in comsumer-brand relationship (CBR) 
SN  - 9783319026862
PY  - 2014///], ©2014
CY  - Switzerland
PB  - Springer
KW  - Management
KW  - Research
KW  - Mixed methods research
KW  - Marketing research
N1  - Includes bibliographical references (pages 165-172) and index
ER  -